Household Debt Record 49.9%: Consumer Under Maximum Pressure
Brazilian household debt reached approximately 49.9% of annual income, a central bank data series record, with debt service consuming nearly 29.7% of income. Steep domestic interest rates and revolving credit-card borrowing are the primary drivers. This is the floor-level constraint on BCB rate cuts: lower Selic would provide consumer relief but risks reigniting credit expansion and inflation. For Itaú, Bradesco, and Nu, rising non-performing loan risk is the near-term earnings read as over-leveraged households begin to default on high-rate credit.
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