Apple Pursuing Chinese Memory Chips — A Direct Threat to Samsung and SK Hynix's Pricing Power
Chosun Ilbo reports that Apple is moving to source Chinese-made memory chips as memory prices spike, in what would be a landmark shift in the HBM and DRAM supply chain. Samsung Electronics and SK Hynix have held near-duopoly status in high-bandwidth memory (HBM) supply to Apple's data center and devices ecosystem — if Apple validates a Chinese supplier alternative, the pricing power that Korean chipmakers assumed would be structural starts looking more contestable. The timing is significant: HBM demand was supposed to be the multi-year earnings thesis for both Samsung and SK Hynix heading into FY27. A credible Chinese alternative at lower cost doesn't just threaten volumes — it re-benchmarks the entire pricing curve. This is the single biggest fundamental risk the Korean semiconductor complex has faced since the 2023 DRAM downcycle.
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