European wealth turns to Hong Kong as 30 family offices eye operations in the city
Approximately 30 European family offices signaling interest in Hong Kong operations — drawn by tax incentives and renewed optimism about China tech and HK property — represents a reversal of the post-2020 Western capital flight narrative. InvestHK facilitation and competitive tax rates are part of the pull; the more important signal is that perceived geopolitical risk of operating in Hong Kong is declining among European ultra-high-net-worth families. If this converts to actual AUM deployment, HKEX benefits from new IPO demand, blue chips gain new institutional buyers, and the Hong Kong financial services sector captures advisory and custody fee revenue from a new class of global capital.
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