618 festival losing shine as Chinese consumers turn cautious
SCMP's on-the-ground 618 report describes unchanged delivery volumes but qualitatively different behaviour — consumers buying, but more selectively and less impulsively. This is the consumption-recovery signal the market had been counting on as the policy-stimulus bridge from the property downturn. If 618 — historically China's biggest e-commerce event — can't generate meaningful YoY GMV growth versus last year's elevated base, then Alibaba, JD.com, and PDD Holdings will face consensus estimate pressure in Q2 results. BEKE's -3.48% decline ties in: property transaction caution is directly correlated with household discretionary willingness-to-spend.
Read at SCMP Business ↗