Sales and marketing spend divided by new customers acquired.
CAC payback period = CAC ÷ monthly gross profit per customer. Strong businesses recover CAC in 12 months or less. Rising CAC across an industry signals saturation. LTV/CAC ratio of 3+ is generally considered healthy.
Sales and marketing spend divided by new customers acquired. CAC payback period = CAC ÷ monthly gross profit per customer. Strong businesses recover CAC in 12 months or less. Rising CAC across an industry signals saturation. LTV/CAC ratio of 3+ is generally considered healthy.
In financial metrics, CAC (Customer Acquisition Cost) is one of the building blocks investors use to compare opportunities and assess risk. Understanding it helps you read research notes, earnings reports, and market commentary without getting lost in jargon.
CAC payback period = CAC ÷ monthly gross profit per customer. Strong businesses recover CAC in 12 months or less.
* CAC 40 extends losses as oil rally and rising bond yields weigh on French equities * Banks and consumer stocks lead French market lower in dual-pressure environment * Rising energy prices and tighter financial conditions create stagflation headwinds for France French equities extended their recent losing streak as the CAC 40 slipped further into negative territory, driven by the dual pressure of rising oil prices reigniting inflation fears and climbing bond yields reducing the relative att
Oct 9, 2026
France's CAC 40 index was roughly flat Monday as investors made cautious moves amid oil price surge and European inflation concerns.
Sep 28, 2026
The Quick Take * VKTX shares surged 30 percent premarket on positive Phase 2 trial data for weight-loss drug VK2735 * Trial results showed superior efficacy versus placebo with participants losing an average 15 percent body weight * Results position Viking as a credible challenger to Eli Lilly and Novo Nordisk in the GLP-1 market * Valuation questions persist as VKTX trades at a significant premium to peers without approved products Viking Therapeutics' 30 percent premarket surge reflects
Sep 23, 2026
France's CAC 40 benchmark fell to a multi-week low on Tuesday amid rising oil prices
Sep 9, 2026
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